Imperial Supplies Signs Multiyear Agreement with Indianapolis Motor Speedway and INDYCAR
Imperial Supplies is proud to announce we have officially signed a multiyear partnership agreement with Indianapolis Motor Speedway® and INDYCAR®. Our partnership with Indianapolis Motor Speedway (IMS) is effective immediately and will expand to include INDYCAR and the NTT INDYCAR SERIES beginning in 2022. Within this partnership, our Imperial brand and logo will be featured on the iconic Scoring Pylon at IMS and in Public Address announcements during races. Video boards will also feature a thirty second Imperial commercial.
As a fleet-focused company, we are passionate about moving our customers forward. “We’re excited to share our brand with these passionate INDYCAR racing fans,” said Victoria Tylinski, Vice President of Marketing and Digital Commerce at Imperial Supplies. “With both of our companies recognized for speed and agility, a partnership between Imperial Supplies and IMS / INDYCAR simply makes sense.”
The new partnership with Indianapolis Motor Speedway and INDYCAR, both subsidiaries of Penske Corporation, builds on the over 35-year relationship that Imperial Supplies has had supporting Penske Truck Leasing with their fleet maintenance products.
“We are excited to further expand our relationship with Penske Corporation by providing the Indianapolis Motor Speedway facility team with their shop and maintenance supplies and access to a dedicated account advisor to help keep their day-to-day operations running smoothly,” noted Jon Daul, Regional Vice President of National Accounts for Imperial Supplies.
At Imperial Supplies, we take pride in providing the highest level of customer service and an industry-leading product offering to our over 40,000 customers throughout the United States, and we aim to deliver this same level of excellence to Indianapolis Motor Speedway.